For any property manager, receiving those tenancy termination emails means one thing: the hassle of finding new tenants.
Who says it has to be a hassle, though?
What if we told you that there are ways to make property management marketing exciting?
Well, there are.
Here’s a sneak peek of what we’ll go through in this blog:
- Paid social media ads
- Paid search ads
- Update your website
- Guest blogging
- Google my business
- Referral Schemes
- Local press ads
- Sponsor local events
- OOH ads
- Promotional materials
- Start a team
- Building a community
Our advertising ideas are efficient, fun, easy to implement, will increase engagement, and most importantly, won’t cost you a fortune. To make things easier, we’ve split those ideas into online and offline ones. Let’s have a look!
Online property management ad ideas
Most of our online ideas just require you to use your owned assets, such as website, social media, and blog.
Social media marketing ideas for property management
It’s the holy grail of inspiration, especially for home decor and all things gardening. Pinterest is a social network you definitely don’t want to miss out on. You can start simply by posting high-quality images of your listings. As a next step, you can create boards with:
- interior design inspiration,
- house organization tips
- cleaning tips
- or even furniture flipping ideas
Instagram is another great social network you can use to get leads. Post pictures of the apartments you manage and prompt users to contact you via a direct message. This will only help you if you are active on the platform, respond to any comments and messages.
Another promotion idea you can implement on Instagram to increase user engagement is to host a competition. Think of a task users have to perform to enter the competition. It could be uploading a photo of their favorite corner in their house and tagging/following you. A winner will be randomly selected to win a prize. If you’re not sure how to get started, here’s a step-by-step guide on how to run an Instagram contest.
Do you think there are answers your customers might be looking for? Ask them to submit their questions! Then, use Instagram Live or Stories to host a Q&A session and provide them with all the answers they need!
There are two super useful features on Twitter which any property manager can benefit from.
- Polls: Create engaging questions and give a few answers to your followers to choose from. Do they prefer modern or rustic home designs? Do they want a water feature in their garden? How about how frequently they’re looking for a new apartment? Add a link they can click on to find out more about the answers
- Local Search: This feature will allow you to find and connect with users who live in a specific area. If you’re looking for new tenants in a certain place, use that as the local search query.
Similarly to all previous social channels, you can use Facebook to promote your listings. Its Facebook Live feature also comes in handy for any Q&A sessions you might wish to host.
However, Facebook gives you a unique opportunity to merge online and offline marketing. If you’ve decided to have an open house for one of your properties, you can use Facebook Events to promote it to the local community.
From property videos to DIY tips and tricks, you can upload all your video content on Youtube. Videos can be very engaging and would work really well with how-to guides or other house-related hacks.
Paid Advertising Online
6. Paid Social Media Ads
Advertising on social media networks such as Facebook or Instagram can be really beneficial as it can help you reach a whole new audience. Compared to other types of advertising, such as TV, you can start with a low budget and adjust accordingly based on the insights these platforms will give you. The targeting options available include, among others, demographics, interests, and retargeting.
7. Paid Search Ads
Paid search ads work differently compared to paid social ones. You will be asked to select a set of keywords/search terms that you believe are relevant to your business and ultimately ad. Your ad will be shown to users who type this particular search query on their browser. Unfortunately, when it comes to search ads, you cannot set your budget as prices are relevant to competition for each keyword.
Using your website for fun marketing ideas for apartments
Search Engine Optimisation is a great way to bump up your website in the search results without having to pay for ads. Optimizing for local SEO will help you reach users in your local area and serve them relevant listings.
There are 3 things you need to keep in mind when it comes to good SEO. The technical base of your website, your content, and the links pointing to your site. You want your website to:
- Load fast. No-one wants to wait too long for your pages to load, they’ll bounce and click on another search result
- Have rich and valuable content, that can be shared by other sites
- Have the right architecture, making it easy for users to find what they’re looking for
- Have the right content design. Use headings, subheadings, an easy to read font, bullet points, tables and lists.
- Target the right keywords: Include those keywords in your content and headings
- Include optimized on page elements such as page titles, meta descriptions and H1 headings
- Include optimized images. You don’t want your pictures to be pixelated, too small or too big.
9. Update Your Website
If your website looks like it’s from the 90s, you really need to update it. Things have changed a lot since then! Aim for a sleek and clean design, high quality, original images, and content that is useful for the user.
Have you thought about starting a blog? Having one will give you the opportunity to talk about topics that are of interest and useful to your customers. Bringing traffic to your website through a blog can also help you get more leads and ultimately convert them to tenants. We understand that starting a blog can be very daunting especially if you don’t have a content calendar in place.
So we’ve got you covered with a few ideas to get you going:
- Starting a family and looking for a new apartment? Here’s what you need to know.
- Home decor inspiration: find the style that suits you best
- How to make your apartment look bigger: Choosing the right colours and furniture
- New to the neighbourhood? Our guide for newbies!
11. Guest Blogging
Consider approaching other local websites in your area and ask them whether you can write a blog that will be published on their site. You can agree on a topic that is of interest to their readers, and you can provide information, opinions, and advice as an authoritative figure in the industry.
Other Free Online Marketing Tools
12. Google my Business
Have you claimed your Google My Business listing? Google My Business is a tool that provides searchers with various information about a business such as the opening hours, address, area of service, etc. If you haven’t claimed your business’s profile, it’s time to do it asap. Make sure it has all the correct information about your company, as well as up-to-date pictures. A recent feature of this tool includes posts, where you can upload text-based content.
This is probably one of the most important things you need to do to promote your business. People nowadays read reviews before their every purchase, making reputation management a necessary marketing tool. Reach out to past customers and ask them to leave you a review and share their experience. We understand, though, that not all customers are happy or had a pleasant experience. If that’s the case, don’t hesitate to kindly respond to their review and share your side of the story. Google my Business is a great tool for online reviews.
What do tenants want? You’ll never find out unless you ask them! Create surveys and send them out to tenants, asking them what could improve their overall experience? You’ll gain valuable insights about their wants and needs that you can use to enhance your services. There are a few useful survey tools you can use to get started:
Offline property management ad ideas
15. Referral Scheme
Word of mouth is probably the oldest marketing method existing. Why not encourage your customers to refer you to their friends and family by introducing a referral scheme? For every new tenant they refer to you, they can collect points or win prizes or discounts, such as coupons for their groceries, or a voucher for a free meal at a local restaurant.
Have you created an excellent piece of content that is worth sharing? Start outreaching! A great property management outreach marketing idea is to contact media owners to inform them about your content and explain how it can be useful to their readers. They can then share your piece and mention your business. If you’re not sure how to find their contact details, you can use hunter.io.
If you choose to only go for one of our property management marketing ideas, we suggest selecting this one. Photography is the most crucial factor when it comes to promoting your listings. You need professional, high-quality images that will make each property look simply fabulous.
Before getting professional pictures taken and of course, before any viewings or open houses, make sure you properly stage the property. Add some cozy cushions, a carpet, and a couple of plants! The house will look so much warmer and more inviting to potential tenants as they’ll be able to picture themselves living there.
19. Discounts for Niche Groups
Consider offering discounts to niche groups such as students or senior citizens. This can be an incentive for them to choose your property over another one.
An oldie but goodie! :) Flyers have been around for a very long time, and they’re not an outdated marketing technique as many might think. Print flyers with your latest listings and place them on windshields! It’s not going to break the bank and will produce some good results.
21. Local Press Ads
Another relatively old-school marketing idea that could bring some good results for your business. Similarly to flyers, use the advertising space on local newspapers to promote your current available listings.
22. Sponsor Local Events
Whether it’s the local football match or a Halloween fest, you’ll make your brand known and get to support the local community by sponsoring local events.
Volunteering is a great way to help and support your local community. Build a team of volunteers that will be helping out organizations and people in need on a regular basis. It could be planting trees, helping at the local animal shelter, or anything the neighborhood needs.
24. Partner with Moving Companies
Such partnerships are a win-win situation for both property managers and moving companies. Your target audience is extremely similar, and you can benefit from offering discounts for each other’s services.
25. OOH Ads in Your Local Area
Out of Home (OOH), ads will give your business great exposure to your local market. OOH includes advertising on buses, bus stops, billboards, benches, and all things outside the home. It’s a great and fun marketing idea for apartments that will increase brand awareness, reaches a very large number of people, allows you to be creative, and is very well perceived by customers.
26. Invest in Promotional Materials
Notebooks, pens, lighters are all promotional materials that you can invest in as people will keep them and be reminded of the viewing they had at your property and your business as a whole. Some might think that it’s ineffective, but as long as you have all your information printed on the promotional items, you might be getting a call in the future from a prospective tenant. You’ll find a great selection of promotional materials to choose from here.
27. Think of Seasonality
When thinking about your property management marketing plan, don’t forget about seasonality. Not all days of the year are the same, and you should address your potential customers accordingly. For example, don’t boost your marketing efforts before Christmas as not many people are looking for a home during that time of the year. You’d be wasting time and money. Create a calendar that works for the industry and reflects the patterns of your potential customers.
28. Start a Team
Are you a fan of basketball? Maybe football? How about volleyball? Start your own team and compete in local championships. It’s a great way to promote your business and have some fun at the same time!
29. Tenant Events
Events are an exciting way for tenants to meet each other and become friends. Board games, cooking lessons, movie nights, or Sunday brunches are just some event ideas you could organize for your tenants. This social aspect of property management is essential for tenant retention.
30. Build a community online and offline
The most important marketing idea for apartments, and probably the hardest one to implement, is to build a community online and offline. To achieve this, you’ll need to utilize all the tools and resources we mentioned above to get tenants to engage and get close to each other.
These 30 property management marketing ideas will not only take your brand to a whole new level of customer engagement, but they will also guarantee more renters. By following our simple, easy and fun marketing ideas for apartments as well as our tips, you’ll no longer experience the stress and hassle of trying to find a new tenant!